Guides
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Grant writing basics for small nonprofits
How to find grants that fit, what most applications ask for, and how to write a proposal a funder can say yes to.
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How to recruit nonprofit board members
How to figure out what your board needs, where to find good candidates, and how to bring new members on so they stay engaged.
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A simple year-end giving campaign for small nonprofits
A week-by-week plan for GivingTuesday and the December giving season: one goal, a few emails and posts, and a donate page that is ready for the rush.
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How to write page titles and descriptions Google will show
The two short lines that decide whether people click your nonprofit in Google results, with simple formulas and examples.
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Alt text for nonprofit websites: a quick guide
What alt text is, why it matters for people using screen readers and for Google, and how to write it for photos, logos and buttons.
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Is your nonprofit website fast enough?
Why speed matters for donations, how to check it for free, and the usual fixes: smaller images, fewer plugins and caching.
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How to start a nonprofit email newsletter
Why an email list is the cheapest way to keep donors and volunteers close, what to send, how often, and the rules to follow.
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Form 1023-EZ basics: is the short application right for you?
A plain overview of the IRS short-form application for 501(c)(3) status, who can use it, and what to have ready before you file.
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How to recruit volunteers online
Where to post volunteer roles, how to write a role people want to say yes to, and how to keep new volunteers coming back.
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How to add a donate button to your nonprofit website
A step-by-step guide to picking a donation platform, placing the button where people look for it, and making sure the gift actually goes through.